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New sail win in hd - 2013 SONY video security dealers convention was held in ningbo

 

New sail win in hd
- 2013 SONY video security dealers convention was held in ningbo in late August, 2013, SONY video surveillance business leaders and staff, digital China sobey technology co., LTD., and SONY, head of the channel partners all over the country representatives gathered in the historical and cultural city of ningbo, held in "brand new set sail, win in hd" as the theme of the 2013 annual meeting of the SONY video security dealers. As SONY video surveillance business channels of the annual event, the parties at the meeting on behalf of the full communication, review together, share the achievements and experience, for the last fiscal year and actively planning, looks forward to the new set sail for fiscal 2013.
Assembly in the SONY China professional system group President well hand department Mr Wonderful speech. Well hand to attend channel representatives introduced to the President of the SONY China professional systems group's overall strategic direction. SONY China professional systems group will continue to adhere to the concept of user-centered, through product solutions, system solutions, and business solutions to the general development direction of Chinese users to provide comprehensive support. In the future, SONY video surveillance business will pick up the new sixth generation IP high-definition cameras products (hereinafter referred to as the "G6"), promote the financial, energy, wisdom, city infrastructure, services in the field of shang chao deng vertical industry experience, to further promote the development of industry Gao Qinghua, SONY's relying on advanced technology with higher value experience, and channel partners qiangqiang cooperation, comprehensive development, and win-win future.
Later, from SONY's headquarters in video security business, vice minister Mr Sakamoto hao of SONY is introduced in the global business development and product development direction. In view of the rapid development of network high-definition monitor market, SONY will further expand and improve the G6, including W, V, E series, high-definition product line, and publish the C series of high-definition cameras, challenge intelligent buildings and retail, etc. Believe that with a new generation of IP high-definition cameras products and regional partners to work together, SONY's market share in the global market will achieve further growth. At the same time, SONY headquarters by integrating professional digital imaging group and system group, was established on July 1, the new department of imaging products and solutions, security business is belonging to this sector. SONY is planning to make full use of the more professional and advantages in the field of consumer electronics and fusion technology, to provide users with more unique and security with high additional value products and solutions.
Later, SONY China professional video security system group marketing director Mr Yasuhiro miyata, analyses the market environment, and to share the fiscal 2013 SONY video surveillance business marketing strategy in the Chinese market. From the point of industry development, Asia has become a global security area of the most rapidly growing market, the rapid development of the Chinese market for the growth of the regional market has played a huge role in promoting. China's security market is fully from analog era to era, for non-financial, especially safe city, traffic, electric power and other industries, the mainstream of the market has been shifted from hd to full hd. From the macro market environment, China's economic environment is also facing a new turning point, and industry competition environment is also increasingly diversified and complicated. SONY headquarters attaches great importance to the development of video security business, the business as an important part of strategic development, the implementation of the key strategic investment. At the same time, SONY China also adjusted the channel structure and the sales organization structure, enhance the ability of all kinds of corresponding to the market. In the future, SONY will continue to perfect the product line, rich product gradient, deepening industry development, and channel partners sincere cooperation, hand in hand.
Wind and rain all the way, way, side by side forward. The sustainable development of SONY video surveillance business cannot leave the support of channel partners. Conference, well hand President personally to SONY video surveillance business channels of a "new partner" shenzhou sobey digital technology co., LTD. CEO Mr Yu Zijian qualification awarded franchisee. And later with the former director of a good distributors performed very well in the past year for recognition, for more than a dozen secondary channel partners were awarded the "channel of the year award" and "annual award for the best channel".
Since last year, SONY series won the positive market G6 cameras. In 2013, SONY and according to the market demand characteristics, launch many G6 camera, to further improve the product of the G6 camp. SONY held a brief meeting, the release of the ceremony. Product manager Mr Qin Jie and ms Helen has successively introduced to distributor, and shows the early in the fall of multiple G6 camera machine series. New product on the basis of the G5 SONY cameras to significantly improve overall function, adopt new platform IPELA Engine, has a strong processing capacity, covers the bolt, hemisphere, fast balls, single-chip, and many other products form, will provide safe city, electricity, energy, transportation, finance, hospitals, factories, intelligent buildings, retailers to wait many applications provide monitoring solution.
According to the relevant domestic research institutions, according to data from the domestic market has been increasingly mature, high-definition monitor network foundation environment also perfected, standard developed new products, new technology, industry has sprung up a lot of pilot project with exemplary role, industry competition has intensified. , SONY video surveillance business marketing manager Wen Jun said at the meeting, G6 launch of new products, will make SONY product line tends to be comprehensive, not only will provide more detailed for existing industry users complete experience, will also provide more niche business from system solutions, will provide the SONY guide industry comprehensive strategic network high-definition monitor to provide strong support.
In terms of marketing, SONY video security development manager Wang Yizhe also said at the meeting, the next year will further improve the channel structure and SONY sales organization structure, strengthen the communication with customers, deepen the understanding of the vertical industry and enhance the pre-sales support and after-sales service, all kinds of corresponding ability, improve market oriented to improve customer satisfaction. For non-financial, SONY will also open VADPs system, increase with industry expertise of integrators project cooperation, hand in hand with channels and industry partners to accelerate the growth of market share together.
In terms of sales strategy, SONY video security sales